Louis Vuitton takes its travel theme “to infinity and beyond” in its latest “Core Values” ad campaign. Louis Vuitton Core Values ad campaign celebrates the greatest journey of all, the latest commemorating the 40th anniversary of man’s conquest of the Moon.
The campaign features astronauts Buzz Aldrin, Jim Lovell and Sally Ride, bringing light to three exceptional figures whose own remarkable personal journeys have taken them into space. Buzz Aldrin was part of Apollo 11 with Neil Armstrong, and became the second man to step foot on the moon. Sally Ride is the first woman in space and Jim Loveli was a commander in Apollo 13.
Louis Vuitton will introduce an interactive Web site at louisvuittonjourneys.com, slated to launch July 2, 2009.