One of the biggest English fashion designer, Sir Paul Smith, is launching a new perfume called 'Paul Smith MAN'. The new fragrance is bold and is meant to embody British elegance and to be “truly Paul Smith, truly addictive”.

"I am very happy with my new fragrance for men, because it is so easy to wear, while having a true character who comes from the blend of bergamot and anise, with the addiction patchouli and iris, which are scents that I love for years "

Paul Smith Man was developed by perfumer Nathalie Lorson, and features notes of bergamot, yuzu, anise, patchouli, incense, iris, violet and tonka bean. Additional notes include rose, carnation, lemon, sandalwood and Virginian cedar.

The fragrance will be launched in September in France, 34 euros for the Eau de Toilette Spray 30 ml, to 66 euros for the 100 ml. Paul Smith Man also has an after shave lotion 100 ml to 48 euros, and a deodorant stick to 22 euros.

Sir Paul Smith signing an autograph of his latest fragrance.

Via: beautyme/fragrantica

UN Ambassador and Hollywood actress Angelina Jolie has signed with top fashion house Emporio Armani to become the face of their new Armani perfume.

The advertising campaign is said to kick off later this year in 2009. Jolie recently was listed as celebrity # 1 by Forbes Magazine, which could only have helped Armani wade through the candidates' list.

“For this fragrance, they needed a true A-lister, and Angelina is the biggest, most dynamic female star in the world,” said a source.

Jolie will have a creative oversight over the print and TV ad campaign as part of the deal.

Armani has previously announced that the model Kasia Smutniak would be the new face of its fragrance future "Idol", we do not know yet if Angelina will be the icon of the fragrance taking the place of the young model or a another fragrance which announced a year rich in Armani.

Source: 3news

Emporio Armani Diamonds for Men by Giorgio Armani is the new fragrance that will captivate the world. The new fragrance is presented by American actor Josh Hartnett.

Giorgio Armani uses special blends of Italian citrus-bergamot which is enlivened by a vibrant, electric burst of Szechuan Pepper.And the masculine charm of cedar wood with a magnetic mix of cocoa and earthy-marine notes.

Giorgio Armani himself designed the rectangular-cut bottle discreetly facetted on the sides to reflect the Emporio Armani’s signature eagle logo.

La Nuit de L'Homme is the latest men's fragrance by Yves Saint Laurent dedicated to a sensitive and manly man, represented in the advertising campaign of the French actor Vincent Cassel.

The hexagon and the black lacquer characterize the bottle of La Nuit de L'Homme expresses fresh oriental fragrance, made of tensions and olfactory clashes. A combination of freshness, tone and comfort with notes of cardamom-bergamot, cider-lavender, and vetiver-cumarin.

Yves Saint Laurent La Nuit de L'Homme is available in three sizes of bottle - 40, 60 and 100 ml Eau de Toilette.

Bond No 9 has launch their forthcoming New York themed fragrances that captured the scent of London: “Harrods for Her” and “Harrods for Him”

Bond No 9 Harrods for Her, an Eau de Parfum created by perfumer, Laurent Le Guernec.
Its key ingredient is tuberose - one that is coveted by both British and American scent aficionados. It contains notes of neroli, mandarin, wild chamomile, clary sage, nutmeg, followed by the warm after-scent of amber, leather, sandalwood and vetiver

Bond No.9 Harrods for Him contains classic lavender, violet leaf, sandalwood, and musk mingle with rhubarb, star anise, chamomile, and pimento leaves.

Both fragrances will come in a limited edition Swarovski crystal encrusted bottle, which echoes the famous Harrods building.

The Harrods fragrances will be available from July 15th 2009 exclusively at Harrods and at Bond No. 9’s four New York stores and on the web at harrods.com and bondno9.com. The scent is available for $230 for 3.4 ounces; $155 for 1.7 ounces. The Harrods Swarovski Limited-Edition will be $ 625 for 3.4 ounces

Via: Basenotes

In welcoming the arrival of summer, Diesel is launching a fresh and light elixir scents Fuel For Life. The famous and popular fragrance for Diesel is suited for this summer which is really tasty and fresh. Diesel's Fuel for Life is available for both men and women, it contains bergamot ice with a drop of neroli notes and with an intense heart of jasmine for a unique floral scent.

Fuel For Life Women contained a bergamot ice with drop of neroli notes and intense heart of jasmine for a unique floral scent.

Fuel For Life Men cotained a thin green verbena extract which is combined with a sublime note of dry wood.

Both bottle of Diesel Fuel for Life looks frosted that recalls freshness of a summer night.

Lacoste has launched Lacoste Challenge, a new fragrance for men. Challenge features notes of tangerine, citron, bergamot, ginger, lavender, violet leaves, teak wood and ebony wood, which captures the essence of self-assured and adventurous attitude of the modern Lacoste man.

Lacoste Challenge presented by Canadian born actor Hayden Christensen, best known for his portrayal of the young Anakin Skywalker in the Star Wars series.

"I'm excited that LACOSTE invited me to be an ambassador for the brand as the face of its new men’s fragrance, Challenge. I’m an active guy and I always try to face what life throws at me head on, so I really identify with the ethos of the fragrance, to ‘never resist the call of the game’. To me, LACOSTE is a brand that inspires men to embrace life’s challenges with a stylish flair and masculine elegance – just as its founder René Lacoste did." Hayden Christensen said.

Lacoste Challenge is available in 50 and 75 ml Eau de Toilette; the bottle’s design is meant to evoke the handle of a tennis racket.

Hermès Parfums has extended its Colognes collection with the new iconic Eau d’Orange Verte. Founded in 1979, Eau d’Orange Verte has maintained a strong identity anchored in the predominance of citrus fruits, a tradition the new collection takes one step further.

To celebrate the thirtieth anniversary, the Hermès Colognes collection brings three different fragrances namely: Eau d’Orange Verte, Eau de Pamplemousse Rose and Eau de Gentiane Blanche, all composed on the basis of a raw material and a colour which refers back to the nose’s sources of inspiration.

Both new fragrances are the work of Hermes’ master perfumer Jean-Claude Ellena, the man responsible for the success of Terre d’Hermes. All three fragrances are described as fruity and effervescent.

The Hermès Colognes are presented in bottles with both a stopper for a quick “splash” application, and a pump for a spray version.

Givenchy Le Soin Noir is the world's first in age-defying cosmetology that contains an extremely precious, natural age-defying ingredient that will secure its status in your anti-aging routine.

Le Soin Noir contains super-concentrated, Vital Black Algae Sap Concentrate diffuses its strength throughout the product in a fusion between the skin's cells. The sap counter-acts the signs of aging and restores damaged skin whilst the thick black color of the cream is absorbed quickly into the skin leaving your complexion firm, glowing, and toned.

Givenchy Le Soin Noir comes with ultimate luxury precious glass jar and a luxury box at $360

Calvin Klein MAN is the newest CK fragrance for him - epitomises Calvin Klein's minimalistic and sexy style, with this new yet classic expression of the masculine ideal.

Calvin Klein MAN. The fragrance is a crisp, spicy, woody scent, defined by a masculine aura. The new signature scent for men from Calvin Klein is a sophisticated blend of crisp freshness, exotic spices and rich woods. The result - the new quintessential fragrance for MAN from Calvin Klein.

A sophisticated blend of mandarin and bergamot adds a crisp freshness to this new mens fragrance, while the addition of nutmeg and bay leaf creates a distinctively spicy and woody aroma that is modern and masculine. Priced at $29, available on amazon.

With the opening of its new store on London's Regent Street, Ferrari introduces the new fragrance from Ferrari breeds style, Ferrari Uomo . This new fragrance breeds style, passion and athletic composition for men. The story incorporates the traditional sporty look that we always dwell on and this is not something novel. We look up to the beauty of what Ferrari always tell us and surely in this fragrance there is so much of that.

It is classic but still bold enough to get you a few rather cheeky comments. The masculinity is based in cedar wood and leather and the freshness comes from citrus but there quite a few other notes involved giving the fragrance its specific calm and masculine character.

The latest fragrance in Armani’s exclusive Armani Privé collection of fragrances is Cèdre Olympe. The fragrance Cedre Olympus was inspired by Gods of the Olympus, as well as precious tree sorts – cedar and pine. Breezes which bring a touch of sea and salt play beneath the mountain of Gods, Olympus, fondling our senses with a beautiful mixture of natural aromas.

The Armani Privé Cèdre Olympe is available exclusively from certain Armani stores worldwide.

In celebration of its 125th anniversary, Victorinox has rolled out their new fragrance ‘SWISS Unlimited’ Eau De Toilette. The aroma is described as a natural "Swiss essence with notes of wooded silver fir, alpine herbs, absinthe." It actually sounds fairly appealing, although I would have expected "leather jacket, pocket knife and mullet" to be among those notes.

The true Swiss army knife tradition, the bottle is refillable and reusable, and includes a carabiner since you never want to find yourself on the side of a mountain smelling bad.

The "scent of adventure" is available now for around $55.

Via: acquiremag /gizmodo

Clarins for 2008 was a very special year. You will not only smell great novelties, limited editions and unusual presents, but also to launch a brand new luxury perfume brand experiences together - Porche Design Fragrances.

Clarins launched THE ESSENCE the first men's fragrance by Porche Design Fragrances. Even after a few months, Clarins can say that THE ESSENCE has made a resounding success.

Today Clarins wants to contribute the success story of THE ESSENCE continue and new product line to present: THE ESSENCE Luxury Edition.

The Luxury Edition with its stylish and elegant appearance. The glass bottle has its shining glacier blue color against an elegant black matte exchanged with clean lines in a flacon designed frame made of brushed silver aluminum. The combination of matte black and brushed silver come together to create classic modernism. Presented flat in a deluxe case like an exclusive accessory, The Essence Luxury Edition is the ultimate gift for men who love fragrance and design.

The Porsche Design THE ESSENCE Luxury Edition will be commercially available on March 2009 and retails for 80 euros.

LA Mer, the last word in the skincare of luxury, provided a Luxe Keepsake box to remember in collaboration with British royal furniture designer David Linley. The limited edition box is handcrafted from sycamore and finished in distinct green. It comes with a custom lock and key that resembles the balance of both traditional and modern designs, each box is numbered. Linley, with shops in Belgravia and Mayfair in London, has designed furniture for suites in London’s Claridge’s and prominent architect Norman Foster’s Chesa Futura building in St Moritz, Switzerland. The box includes a 60ml Creme de la Mer along with a silver spatula costing $1,200. The Creme de La Creme costs $1,390.

The World’s Most Expensive Perfume , Clive Christian No.1 is labeled “Imperial Majesty,” a limited edition. Imperial Majesty is available in a heavy Baccarat crystal bottle with a 5-carat solitaire diamond set in its collar and has a value of around $200,000 per ounce. Only 10 have ever been made – 5 of which have been put in Clive Christian’s personal collection.

The ingredients of No.1 are of the highest quality and concentration possible, which means they can only be produced in very small quantities. Only 1000 bottles of No.1 perfume for men and 1000 bottles of No.1 for women are available each year making it the most exclusive and sought after perfume in the world.

Clive Crhistian holds a bottle of Imperial Majesty

Clive Christian claims that they have “produced the best possible perfume that was known to mankind, and they were to ignore all costs and buy whatever they considered would produce the best results, even taking into account that it might not be sustainable. In other words, next year, we may not be able to do it. Nobody has ever done that. No. 1 does change, year by year,” said Clive Christian, according to whome the two ingredients in particular that made the perfume expensive were natural aged sandalwood from India and Tahitian vanilla.

Cartier presents Roadster, a dramatic and lustrous fragrance for MEN that provides an olfactory reflection of Cartier, with its taste for independence, artistic adventure, and masculine power.

This stylish, audacious, passionate scent was created by famous perfumer Mathilde Lauret as a symbol of sophisticated Cartier modernity.

Roadster is inspired by Cartier's Roadster watch. It has the ultra-precious profile of certified gemstones superior clarity, color, carat, and cut—it is the very distillation of the criteria used to select the best of the best when it comes to treasured forms. This signature essence for him comes in an aerodynamically shaped bottle that is crowned with a cap that channels the Cartier Roadster watch face.


The fragrance has notes of bergamot, mint, patchouli and vanilla and will be sold in Cartier boutiques and Bloomingdale's stores for a suggested $105 for a 3.3-ounce bottle.