LG mobile phone is aiming a number 2 spot cellphone maker in the world by 2012. In an interview to Yonhap News Agency, Ahn Seung-kwon, president for LG’s mobile business,shares the latest on the upcoming Prada phone, to compete with Apple’s iPhone and luxury phone - Vertu.
There were also some other interesting tidbits that Mr. Ahn let drop during the interview. Among them are:
- in Q4 LG will launch a new “Black label” series phone, which will be positioned to compete with the iPhone
- LG is pretty happy with their luxury “Prada” phone line and is working on another Prada handset
- LG also has a plan to move even deeper into a luxury cellphone market, by creating it’s own extreme premium brand, “similar to Toyota’s Lexus and Nokia’s Vertu”