Lacoste has launched Lacoste Challenge, a new fragrance for men. Challenge features notes of tangerine, citron, bergamot, ginger, lavender, violet leaves, teak wood and ebony wood, which captures the essence of self-assured and adventurous attitude of the modern Lacoste man.

Lacoste Challenge presented by Canadian born actor Hayden Christensen, best known for his portrayal of the young Anakin Skywalker in the Star Wars series.

"I'm excited that LACOSTE invited me to be an ambassador for the brand as the face of its new men’s fragrance, Challenge. I’m an active guy and I always try to face what life throws at me head on, so I really identify with the ethos of the fragrance, to ‘never resist the call of the game’. To me, LACOSTE is a brand that inspires men to embrace life’s challenges with a stylish flair and masculine elegance – just as its founder René Lacoste did." Hayden Christensen said.

Lacoste Challenge is available in 50 and 75 ml Eau de Toilette; the bottle’s design is meant to evoke the handle of a tennis racket.