With the opening of its new store on London's Regent Street, Ferrari introduces the new fragrance from Ferrari breeds style, Ferrari Uomo . This new fragrance breeds style, passion and athletic composition for men. The story incorporates the traditional sporty look that we always dwell on and this is not something novel. We look up to the beauty of what Ferrari always tell us and surely in this fragrance there is so much of that.

It is classic but still bold enough to get you a few rather cheeky comments. The masculinity is based in cedar wood and leather and the freshness comes from citrus but there quite a few other notes involved giving the fragrance its specific calm and masculine character.