For the 2008 initiative, Gucci announced the launch of the white TATTOO HEART COLLECTION, together with a landmark advertising campaign devoted to the company’s unique global partnership with UNICEF. Award-winning musical artist Rihanna will star in an unprecedented international advertising campaign to highlight the 4th annual Gucci Campaign to Benefit UNICEF.
Gucci will continue to donate 25% of retail sales from the dedicated collection in Gucci stores in over 20 countries, from November 19, 2008, through January 31, 2009. In keeping with the tradition of the first three years of the campaign, the 2008 donation will support UNICEF programs that provide lifesaving health care, protection, clean water, and education to children in Malawi and Mozambique.
Shop the White Tattoo Heart Collection online www. gucci.com
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