UN Ambassador and Hollywood actress Angelina Jolie has signed with top fashion house Emporio Armani to become the face of their new Armani perfume. The advertising campaign is said to kick off later this year in 2009. Jolie recently was listed as celebrity # 1 by Forbes Magazine, which could only have helped Armani wade through the candidates' list.
“For this fragrance, they needed a true A-lister, and Angelina is the biggest, most dynamic female star in the world,” said a source.
Jolie will have a creative oversight over the print and TV ad campaign as part of the deal.
Armani has previously announced that the model Kasia Smutniak would be the new face of its fragrance future "Idol", we do not know yet if Angelina will be the icon of the fragrance taking the place of the young model or a another fragrance which announced a year rich in Armani.
Jolie will have a creative oversight over the print and TV ad campaign as part of the deal.
Armani has previously announced that the model Kasia Smutniak would be the new face of its fragrance future "Idol", we do not know yet if Angelina will be the icon of the fragrance taking the place of the young model or a another fragrance which announced a year rich in Armani.
Source: 3news
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106 comments
If she really becomes the icon, I'm wondering how if she is paired with David Beckham in the campaign, it must be interesting.
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Angelina is such a beautiful women. She could probably sell ice cubes to Alaskans in the middle of Winter.
Well!! What can we say, She is one of the uniques creatures in the world that can do wherever she wants. I for our surprise everybody want to see her doing it.
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I love to have differente kind of perfumes for every ocation, i think the perfume determine our personality. I usually feel identify with my perfume specially when i have a date and i know the boy buy viagra, so i know he could be powerful and i must to be really attractive.
She is the best option to sale this products, sexy girl for sexy perfume.
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She will be the brand ambassador for a perfume.She had a big fan following.That gonna help company.She gonna rock.
Yes aggred she is damn hot in all her movies.I watched her all movies online.Best of luck to her.I know she doesn't need it.She gonna beneficial for brand very much
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I watch all Angelina Jolie's movie and now the perfume she was using, maybe I can use it too. :)
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She portrayed cornelia wallace, the second wife of alabama governor george wallace, played by Gary Sinise. The film was very well received by critics and won, among other awards, the Golden globe award for best miniseries film. Jolie also received an emmy award nomination for her performance. Thanks.
The fragrance observer knows that many a times big publicity equates so and so juice, because you still need to make a profit. So, Armani if you can manage to make a great perfume after having secured Jolie who will make sure your fragrance does not drown in the competition, we don't know, but this could be big. Thanks for sharing.
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